Meet the TimberHP Team

Alex Donnelley

Allison Zuchman

Allison is an architecture and green building professional expert at collaborating with project teams to explore healthy, low-carbon, creative building solutions together. Drawing on deep experience with green building certification projects, portfolio-wide client efforts, and education work, she connects the dots helping teams navigate architecture and construction goals in a clear and practical way. In her role as Market Intelligence & Lead Development Manager at TimberHP, Allison focuses on the New England market, supporting sales and technical services team with relationship-driven market insights and early-stage project development. Inspired by leadership in non-toxic, recyclable, bio-based insulation and its role in local economic development in Maine, Allison brings a mission-driven mindset and passion to every partnership and project.

Andrew Marden

Native of central Maine, Bachelor’s in Sport Studies & History from the University of New Hampshire, Master’s in Sport Management from Southern New Hampshire University. Third generation of my family to work in LBM industry sales, as a kid my parents owned a retail lumber yard, so I have a long history with the industry. Spent the last 5 years working as the sales manager for Maine Wood Treaters, I am passionate about timber as a resource and extending its longevity and sustainability. I live in York, Maine with my wife and enjoy hiking, skiing, fishing, and traveling.

Barrett Booth

Barrett is an accomplished sales leader and territory manager with over 25 years of experience across industrial, construction, and building material channels. Before Timber HP, Barrett held sales-related positions and managed high-performing teams with IKO Industries, Fastenal, and Nestlé Purina. His knowledge of the products and ability to develop strong, trusting customer relationships with a customer-focused approach have given him great success in consistently exceeding sales targets and driving revenue growth. Barrett holds a BS in Animal Bioscience from Penn State University, which laid the foundation for his early sales career with Nestle Purina. Barrett loves to build relationships outside his work through outdoor activities. He is a former youth lacrosse coach and mentor and enjoys spending time mountain biking, camping, and kayaking.

Charlie Robinson

Charlie Robinson is the Chief Sales and Marketing Officer (CSMO) at TimberHP, where he leads all commercial functions, including sales, marketing, business development, product development, customer service, compliance, public relations, and go-to-market strategy.

With over 25 years of leadership experience at startups and Fortune 100 companies, Charlie has consistently delivered transformational growth through brand innovation, category creation, and market expansion. At The Coca-Cola Company, he led the $1.1B launch of DASANI®. At Huber Engineered Woods, he co-led the development and commercialization of ZIP System®, building it into the dominant brand in the integrated weather-resistive barrier category and a significant contributor to JM Huber’s $2.3B portfolio. Most recently, at Shurtape Technologies, he advanced an $8M+ OEM pipeline, secured long-term supply agreements, and drove the development of proprietary building technologies.

An entrepreneurial and collaborative leader, Charlie has built and scaled high-performing teams, pioneered consumer-centric marketing approaches in the building materials sector, and successfully managed multi-billion-dollar product portfolios across both B2B and B2C markets. At TimberHP, he is committed to scaling renewable, carbon-negative wood fiber insulation products—including TimberBoard, TimberBatt, and TimberFill—that are essential to decarbonizing the built environment.

Charlie’s leadership and marketing excellence have been recognized with multiple national industry awards, including National Gold Awards for ZIP System® and AdvanTech® campaigns, and he continues to foster an agile, innovation-driven team culture focused on impact and sustainable growth.

Christian Albrecht

Christian Albrecht is the Chief Financial Officer of TimberHP. In his role, he oversees all aspects of the accounting and finance department including corporate development, treasury and debt and equity fundraising.

Prior to joining TimberHP, Mr. Albrecht was Director Strategy & Insights at West Fraser based in Toronto, Canada . He joined West Fraser in February 2021 through the acquisition of Norbord where he held several progressively senior financial roles in corporate planning and corporate strategy since 2015. Prior thereto, he worked in the transaction advisory practice of EY in Toronto, Canada and Frankfurt, Germany. 

Mr. Albrecht holds a Diplom-Kaufmann degree from the Catholic University of Eichstaett-Ingolstadt, Germany.

Deborah Fasciana

Deborah Fasciana is the Director of Regulatory Compliance and Government Affairs. She comes to TimberHP with fifteen years of experience in Government Relations for a manufacturing company, and another 10 years of experience administrating grant funded projects in the non-profit sector. She has a BA from Hartwick College and an MA from the State University of New York at Albany.

Edith Gawler

Native to Central Maine, Edith grew up in the trades in the family sheet metal roofing and custom fabrication business, and later pursued a Bachelor of Architecture at Syracuse University. A commitment to addressing climate change through better design drew her to work at GO Logic and OPAL Architecture in Belfast, ME, where she deepened her understanding around PassivHaus Design and the importance of lowering operational and embodied carbon in the built environment. She lent her skills in graphic design and branding to the TimberHP team in the early days of the company’s inception, and before too long transitioned to full time work as the Marketing Manager.

Gabrielle Lundy

Having over a decade of experience in sales and manufacturing in the building materials industry, I’m proud to represent TimberHP as their Strategic Account Manager for New York State. 

In this hybrid role, I work alongside specifiers, builders, contractors, and distributors, providing support and education.  My goal is to support the industry with high performance insulation solutions that are carbon negative and yield an uncompromised user experience. 

I currently sit on the board for the Central New York Lumber Dealers Association, and I am the New York Trustee for NYLE, North American Young Lumberman’s Employees.  

Janna Patasini

Jason Todd

Jason Todd comes to TimberHP with over 20 years of experience in the built environment.  His passion around building science, energy efficiency and sustainability evolved early on in his career as a contractor, then energy auditor and insulation installer.  Recently he has worked as a Project Manager for OPAL Architecture, Market Development with Greenfiber, and has held various roles supporting energy efficiency programs, educating contractors, installers, and HVAC professionals with a focus on building science and building envelope best practices.  He has a BA in Social Thought and Political Economy from the University of Massachusetts.  

Jessica Vigneault

Jessica brings over a decade of experience in the paper industry to her role with the company. Most recently, she spent five years working on the Number Two Paper Machine at Sappi Somerset in Skowhegan. She also worked in pulping and bleaching operations inside the mill. Jessica learned about the opportunity with TimberHP last fall. 
“This was literally the timing of the universe. Somebody stopped me on the road in their truck and said, ‘Hey Jess, what do you think of this opportunity?’” said Jessica, who the knew the individual, a TimberHP team member, through papermaking circles. 
As operations manager, Jessica oversees the entire manufacturing process from the arrival of chips in the woodyard to the final packaging and shipping of TimberHP’s products.
“One of the skillsets I have that I enjoy a lot is teaching adults and I’m going to get the chance here to bring on a whole crew of production workers and operators. My passion about this is bringing the people in and teaching them how to do this and make this innovative product.”
Vigneault studied chemical engineering at the University of Maine at Orono and lives in Madison with her husband Luke.

Jim Cavellier

Jim Cavellier is the Information Technology Manager for TimberHP.  He has over 30 years’ experience in the IT field.  He has worked various positions in Banking, Manufacturing, Engineering, and HealthCare.  Excited to join the TimberHP team, looking forward to seeing the company’s success/growth.  Earned his A.A.S. in Computer Programming.  Originally from Central NY, moved to Maine in 2013, currently residing in Madison.

Joe Clark

John Rockwell

Kali Sipes

Kali Sipes is a Sales professional with experience in bridging Architecture, Design, and building materials. As a Business Development Manager for TimberHP , Kali brings her expertise in relationship building, product positioning, and market strategy to the rapidly growing world of sustainable, wood-based insulation solutions.  With a foundation in Architecture, Kali has partnered with leading firms to deliver innovative, high-performance materials that align with both design intent and environmental responsibility.  Known for her entrepreneurial mindset, competitive drive, and collaborative approach, she thrives on creating authentic connections that drive growth.

Outside of work, Kali channels her leadership skills into coaching youth track athletes, emphasizing resilience and confidence.

Ken Kiefer

Lisa Madore

Lisa Madore is a seasoned HR leader with over 20 years of experience guiding organizations across multiple industries, with a strong foundation in manufacturing. A proud Maine native, Lisa earned both her Bachelor’s in Business and Master’s in Human Resources from Thomas College. She also holds national certifications as a Professional in Human Resources (PHR) and SHRM Certified Professional (SHRM-CP).

Throughout her career, Lisa has focused on bringing people and businesses together through a servant leadership approach. Her passion lies in creating workplaces where people feel supported, heard, and empowered to grow. With deep expertise in everything from employee development and engagement to strategic planning and continuous improvement, Lisa brings a human touch to every facet of HR, always with a focus on building better workplaces for everyone.

Martin (Marty) Troy

Prior to joining the company, Marty spent 28 years at Madison Paper Industries, a pulp and paper mill in Madison Maine, as the Electrical/Instrument and Hydro Manager. Before that he graduated from the University of Maine at Orono Maine with BS in Electrical Engineering. During college, Marty did a co-op electrical engineering internship at St Regis Paper Mill in Bucksport. He then spent 13 Years at S.D Warren, a 2000 person pulp and paper mill in Westbrook Maine, starting as a Project Electrical Engineer and ending as fill-in maintenance manager for a department that consisted of 350 craftsmen. He is also a State of Maine Licensed Master Electrician. He has spent his entire career in the Maine Pulp and Paper business, and is looking forward to seeing the Madison Mill site come back to life as a wood based insulation manufacturing mill.

Matt Damon

Prior to TimberHP, Matt owned and operated a Home Performance Contracting company based in Brewer, Maine. Between that position and his prior position at Penquis CAP, he has weatherized thousands of homes in Maine. Matt has a passion for Weatherization, Energy Efficiency, Insulation, and the Built Environment. As a Field Education Specialist with TimberHP, Matt leverages his knowledge of Building Science to assist contractors, architects, builders, and homeowners utilize the 3 product lines from TimberHP. He is a HERS Rater and has been a proud BPI Building Analyst since 2008. Matt enjoys Nordic skiing, cycling, and traveling with his wife and 2 daughters. Matt has a BA in Zoology from The University of New Hampshire.

Matthew O’Malia

Matthew is the Co-Founder, President & CEO of Timber HP, a licensed architect, and a seasoned entrepreneur with nearly two decades of experience leading companies across various industries.

Having successfully founded and scaled multiple businesses, Matthew has built a career focused on innovation and pioneering sustainable architectural design, construction, and building material technologies. He is an adaptable and authentic leader, with a demonstrated track record of raising capital and executing visionary growth strategies.

Known for fostering an agile, collaborative team culture, he emphasizes curiosity, alignment and teamwork to thrive in dynamic business environments.  At Timber HP, Matthew is driving the development and scaling of environmentally responsible insulation solutions which are critical to decarbonizing the built environment.

Matthew’s work has been widely recognized, including being named to Architecture Magazine’s Top 50 Architects list, and earning numerous national AIA design awards. His leadership and achievements have also been honored with various business and sustainability awards throughout his career.

Mike Kelty

Mike Kelty Business Development Manager Mid Atlantic, comes to Timber HP with 35 years of channel sales and building development experience in the building materials industry. Extensive knowledge of building envelopes/wall systems having worked for three of the largest masonry manufacturers in North America. Mike brings a deep understanding of both the commercial and residential markets throughout the East.

Paul Brinkman

A native New Englander with 30+ years in the lumber, building materials and insulation industries, Paul has seen all sides of these industries from retail to distribution to manufacturing .

Prior to joining the team at Timber HP, Paul held sales related positions with Cameron Ashley and U.S. Lumber/ Boston Cedar where he excelled at product knowledge and problem solving, and is recognized for consistently delivering an exceptional customer experience.

Outside of work, Paul enjoys time spent with family, traveling, Boston sports and getting outside to play golf and hockey.

Ralph Tranten

Ralph Tranten is the Facilities Supervisor for TimberHP. He is a lifelong native of Madison and worked here at the former paper mill for over 34 years. After the mill closed he attended Beal College and graduated with a degree in Welding Technology.

Rick Veinotte

Rick Veinotte, TimberHP’s Chief Operating Officer, has over 25 years’ experience developing, managing construction of, and operating complex wood processing equipment. Rick is a registered mechanical engineer. For most of his career, he was employed by UPM-Kymmene Oyj, a Finnish forest products conglomerate, where he supervised all major renovations and new equipment installations at their super-calendared paper mill in Madison, Maine, which is now TimberHP’s first manufacturing facility. 

Scott Johnston

Scott Johnston is Senior Northeast Business Development Manager for TimberHP, the first domestic producer of wood fiber insulation. Scott has over 35 years of experience in channel sales and business development in the building materials and construction industry.  Extensive field experience with fenestration and building enclosures having worked at Andersen Windows & Doors and Huber Engineered Woods in both residential and commercial segments throughout the Northeast.  Responsible for the launch and demand creation of TimberHP products in New England.

Steve Thibert

Steve Thibert, TimberHP’s Plant Manager, is a chemical engineer with over 30 years of experience in the forest products industry and over two decades of proven performance leading manufacturing teams in Maine and Alabama.  Thibert worked for Madison Paper Industries from 2003 till its closure in 2016, producing supercalendered paper in the same facility where he now leads the production of TimberHP wood fiber insulation.  Thibert joined the company in 2022 during final engineering and initial buildout and has gained a deep knowledge of wood fiber insulation manufacturing and operational best practices associated with wood composites.

Susan Woods

Susan brings over 20 years of experience in tax, accounting, and finance roles, making her a seasoned professional with a broad understanding of corporate financial operations. With a deep expertise in managing complex corporate treasury functions, she has been instrumental in overseeing liquidity, risk management, and capital structuring for various organizations.

In addition to her treasury expertise, Susan has held key roles in accounting and asset management, where she successfully navigated intricate financial landscapes and optimized asset performance. Her diverse background has equipped her with a comprehensive understanding of financial strategy, compliance, and operational excellence.

As CFO, Susan leverages her extensive experience to lead the company’s financial strategy, ensuring long-term financial health and growth. Her leadership and deep industry knowledge will be critical in driving forward-looking financial initiatives and maintaining strong fiscal governance.

Tony Grassi

Tony Grassi is working with GO Lab as a strategic financial advisor through the company’s startup phase. Grassi chairs the board of directors of the Butler Conservation Fund, is a past-chairman of the national board of the Nature Conservancy (TNC) and is a former managing director of Crédit Suisse First Boston. He has served on the boards of TNC’s Connecticut and Maine chapters and is a former chairman of the board of American Rivers and past-president of the Wilton (Connecticut) Land Conservation Trust. Mr. Grassi is also a founder and former board member of Horizons National Student Enrichment Program. He has a BA from Princeton University and an MBA from Harvard Business School.