Bringing a new manufacturing category to the United States was never going to be easy. Today, TimberHP is moving into its next chapter with all three wood fiber insulation products in production and growing adoption across the country.
This week, The New York Times featured TimberHP and our hometown of Madison, Maine, in a story about the challenges of rebuilding American manufacturing in a community once anchored by the paper industry.
The article looks candidly at the road that brought us here. Launching the first domestic manufacturing operation of its kind, transforming a former paper mill, navigating pandemic-era disruptions and ultimately restructuring the business through Chapter 11 required years of persistence and problem-solving.
But that is only the first chapter of the TimberHP story.
Three Products. One American-Made Insulation System.
Today, TimberBoard, TimberBatt and TimberFill are all in production in Madison, giving architects and builders a complete suite of wood fiber insulation solutions for the building envelope.
Those products are increasingly moving into buildings across the country, from Avesta Housing here in Maine to projects with Amazon, Meta and D.R. Horton, the nation’s largest home builder.
Why We Built TimberHP
From the beginning, TimberHP has been about connecting Maine’s working forests, American manufacturing, and improving our built environment.
By turning residual wood chips from Maine’s forest products industry into high-performance insulation, we can create new value for an existing natural resource, support domestic manufacturing and give builders a lower-carbon alternative to conventional insulation materials.
And we can do it in Madison, inside a mill that spent generations making products from Maine wood.
Manufacturing the Next Chapter
The New York Times story is a reminder of just how difficult it can be to bring manufacturing back to American communities, and how much perseverance it takes to establish an entirely new domestic product category.
There is still plenty of work ahead. But today, our three production lines are running, our products are reaching more projects and markets, and the vision that brought TimberHP to Madison is becoming something tangible.
We’re building on Madison’s manufacturing legacy, using Maine wood, manufacturing infrastructure and ingenuity to make a new generation of building materials here at home.
We’re proud of how far we’ve come, clear-eyed about the work ahead and more confident than ever in why this work matters.
Read the full feature in The New York Times.
